Aldi had a key message, to promote healthy eating amongst children

The Brief:

Aldi have been the Official Supermarket of Team GB since 2015, and have recently announced their new ParalympicsGB partnership.

They wanted to focus on children’s health, with the country feeling the effects of covid and cost of living, and seeing a decrease in healthy eating and exercise.

As a solution, they wanted to reach family audiences, running competitions across the campaign period that gave a chance to every kid to try a Team GB sport for free.

Campaign period:

1st July – 23rd July 2023

Campaign:

C-Screens Summer Live and Theme Park screens were the perfect channels to reach a summer audience of families nation-wide.

The premium summer sites broadcast key sporting events including Wimbledon, the Ashes and the Women’s Football World Cup. Providing a perfect link for Aldi who are keen to align themselves with sport and health.

C-Screens not only over-delivered the campaign, we provided third party research, demonstrating the effectiveness of the channels and higher consideration for Aldi against their competitors.

The client was incredibly happy with the premium brand environments available with C-Screens, booking further campaigns.

Results:

This campaign ran through the summer at key pop up sites nation-wide. The campaign highlighted their sponsorship of Team GB and Paralympics GB, and the research showed 97% of people thought Aldi’s sponsorship gave a good impression of the brand.