Lidl wanted to promote their summer fruits across the period.

The Brief

Lidl wanted to shine a spotlight on their fresh fruit and berries, to encourage people who wouldn’t have otherwise, to consider shopping at Lidl.

Lidl isn’t always the first supermarket that comes to mind for fresh produce, so the brief was twofold:

• Improve spontaneous awareness of Lidl as a brand consideration
• Change perceptions of Lidl as a place to purchase fresh fruit and veg.

Using the contextually relevant screens, aligning summer sporting content with audiences gathering to watch the Wimbledon tennis championship and the Women’s World Cup.

Campaign Period:

3rd July – 23rd August 2023

Campaign

C-Screens Summer Live screens were the perfect channels to reach a summer audience of all ages nation-wide.

The premium summer sites broadcast key sporting events including Wimbledon, the Ashes and the Women’s Football World Cup, providing a perfect high dwell audience for Lidl who wanted to increase brand perception and increase awareness of their fresh berries and produce.

C-Screens not only exceeded the campaign delivery, we also provided a third party research, demonstrating the effectiveness of the channels and delivered positive brand uplift results for Lidl.

Results

This campaign ran through the summer at 8 key pop-up sites across 5 cities nation-wide. The campaign highlighted Lidl’s fresh berries and produce and increased consideration for shoppers who otherwise didn’t shop at the store.